PME campaign #usatourpme

I decided to dive deep into a fashion campaign of PME and see what links they all have established in order to reach their goal of publicity, demand generation, create role models and position their brand. They use advertisement through their existing network and social media Pinterest, Instagram, YouTube, Facebook, Tumbler and #USATOURPME. I am an enthusistic user of the brand, lets see how things develop. I keep you posted.