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Designing for success; start with Who not What

Last week I gave an interview at the Hannover Messe in Germany. The topic was about design thinking. The industry itself could use a more design thinking approach as most of what you see there are technical capabilities which in most cases do not directly solve a users need. It is more showing off what they are all capable off. Wouldn't it be great when the whole industry would be next year there with ..clear addressed needs and a number of real hot Innovations with already some good thought of use cases. Here is the link to the original blog and text.

The presentation I used for the IBM Design Thinking briefings can be found in slideshare. IBM Design Thinking briefings

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