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Can digital make or break your company (content revealed)

Recently I spoke at MarTech17 in Utrecht MediaPlaza. The room was full of marketers with B2C, B2B and marketing technology vendor companies. I introduced them to the world of the Smarter Home and digital assistants to the challenges and the importance of the brand in this "noisy" era of messages. I use the concepts of IBM Digital Reinvention™  and the recent study of Brand-Belonging.  I combined both and showed the importance to think first before jumping into point technical solutions. Many companies marketing or IT departments buy tools as the original MarTech template shows thousand of different brands are available...none of them tells you something how they interconnect. That interconnect is needed to make the changes for the future and to make the relevant changes to your Brand-Belonging  Also,  the complexity of today's marketing environment shows the emergence of AI to support the marketer's decisions. One of the questions I received from the audience was: &q…

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