Accelerating Business with Configure, Price, Quote (CPQ) Solutions

In an increasingly competitive market, global electronics companies—particularly in the healthcare and lighting sectors—face challenges related to fragmented sales processes and inefficiencies that impede growth. The need for an agile, customer-centric approach to Configure, Price, Quote (CPQ) processes is paramount for modernizing sales and enhancing responsiveness to customer needs.

This whitepaper outlines a comprehensive transformation of the CPQ processes for a major global electronics company using the Business Growth by Design approach, integrated with Design Thinking principles. The vision for this transformation centers on building a unified, scalable CPQ framework that reduces response times, ensures pricing consistency, and improves overall customer satisfaction while driving business growth.

Key strategies in this transformation include the implementation of a unified configuration engine, guided selling tools, and a stage-gated approval process to streamline quote preparation and improve internal collaboration. By leveraging Design Thinking, the CPQ system is developed with a customer-centric focus, fostering cross-functional collaboration and empowering employees to contribute effectively.

The transformation provides numerous benefits, including improved employee experience, more efficient deal management, and enhanced decision-making capabilities. The new CPQ system is poised to reduce quote turnaround times by 50%, enhance proposal quality, increase deal win rates by 20%, and optimize pricing realization by embedding value-based pricing methodologies.

With the phased implementation of the CPQ system, including cross-functional workshops and training initiatives, the transformation aims to create a sustainable sales process that aligns business strategies with customer needs, ultimately driving growth and success. Baron Growth Strategy partners with companies to ensure that their CPQ transformation delivers on its promise of efficiency, customer satisfaction, and strategic value.

Accelerating Business with Configure, Price, Quote (CPQ) Solutions