Social Product Innovation
Last week we were joined by esteemed Front End of Innovation EMEA speaker Marcel Baron of IBM for a webinar update on his 2012 presentation "Socially Synergistic Enterprise: Balancing Internal and External Collaboration to Improve Innovation."
I discussed the fact that businesses are currently facing several challenges:
Consumer demand is constantly evolving requiring better analysis of insights.
Customers need products to meet requirements as they develop.
Long lead times of raw materials / parts require tighter integration of development and manufacturing teams.
Companies can develop differentiated products and services faster and cheaper through Social Product and Service Innovation
Or view on the ReadyTalk site here: https://cc.readytalk.com/r/yj2aw559g47u
To register for the other web seminars in our complimentary series, or for the 7th annual Front End of Innovation EMEA conference, visit our event website here. Readers of this blog save 15% off the standard rate. Mention code FEIEMEA13BLOG to reserve at this rate.
Michelle LeBlanc is a Social Media Strategist at IIR USA with a specialization in marketing. She can be reached at mleblanc [AT] iirusa [DOT] com with any questions about this webinar series.