Welcome to our blog, where we explore cutting-edge ideas and insights for companies across B2C, B2B, and B2B2C sectors, covering digital strategy, marketing, commerce, and operations. Our focus is to help you navigate and accelerate your digital transformation journey. With almost a decade of experience serving top global enterprises, I have been at the forefront of emerging technologies such as digital marketing, social platforms, cognitive computing, IoT, and how they shape the future of marke
Innovators: These CMOs are in the minority. They champion a fully integrated approach to marketing that leverages cross-functional relationships and insights to engage customers, create perceived value, and generate a positive response to the brand and its proposition.
Adopters: These CMOs, seemingly the majority, are not yet on the leading edge in accommodating or leveraging new dynamics in marketing strategy. While well aware of these dynamics, such as the increasingly common use of collaborative communications, they are struggling somewhat with a clear plan of execution that will deliver optimal benefits to their organization and customers
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