Change the package, bundle and combine to generate demand
Access to internet was emerging around 1996, still in the early days. High expectations around internet usage were predicted. Other applications took of like on-line banking or connecting locations and remote workers as early starts for a mobility strategy that could have helped a lot in present traffic congestion CO2 generating habits. Changing habits and adoption of new working methods is frighting for managers and most people that want control. Like Seth Godin mentioned..a change in the status quo is what most people want to avoid. The assignment in 1996 was to build an attractive offering to increase the connectivity revenue for small and medium business. The idea and easy to order and install bundle of network services, hardware and software sold through business partners. First all the basics, business plan and marketing plan. After +- 9 months the baby was ready. The naming convention rejected all 15 names I creatively fantasized i.e. IBM ROCK (Remote Office Connection Kit) a fancy name. I was strongly recommended to use IBM ServicePac for Network Access as that was already existing and o boy watch out for something new...what's in a name.
- Single user version
- Five user version
- 250 user version