This blog shares information and ideas for B2C, B2B and B2B2C focused companies on marketing, commerce and operations driving the digital transformation of their business.
For almost a decade I served IBM customers with my expertise in business technology to drive digital transformation in marketing & e-commerce. I always have been focused on the emerging developments like digital, social, cognitive and IoT and how this leads towards marketing and sales transformation.
Designing for success; start with Who not What
Last week I gave an interview at the Hannover Messe in Germany. The topic was about design thinking. The industry itself could use a more design thinking approach as most of what you see there are technical capabilities which in most cases do not directly solve a users need. It is more showing off what they are all capable off. Wouldn't it be great when the whole industry would be next year there with ..clear addressed needs and a number of real hot Innovations with already some good thought of use cases. Here is the link to the original blog and text.