This blog shares information and ideas for B2C, B2B and B2B2C focused companies on marketing, commerce and operations driving the digital transformation of their business.
For almost a decade I served IBM customers with my expertise in business technology to drive digital transformation in marketing & e-commerce. I always have been focused on the emerging developments like digital, social, cognitive and IoT and how this leads towards marketing and sales transformation.
Interesting how I can use parts of this in my Smart Influencer ECO system model...not to erase the key influencers but to better identify them. I spoke with Roy before he graduated and we discussed the issues I had with the traditional centrality algorithms in social network analytics. He explained to me the use of quantitative theories and adding other parameters in the algorithm..seems we both have a link here too :-)