This blog shares information and ideas for B2C, B2B and B2B2C focused companies on marketing, commerce and operations driving the digital transformation of their business.
For almost a decade I served IBM customers with my expertise in business technology to drive digital transformation in marketing & e-commerce. I always have been focused on the emerging developments like digital, social, cognitive and IoT and how this leads towards marketing and sales transformation.
A couple of weeks ago I was invited by a friend Jean Michel Blottiere who organized les e.virtuoses in Lille France. For me the first time to attend a serious game only event. A couple of years back it was part of the entertainment game events but this was different. The audience mainly of business, academics, city government, serious game specialist developers and companies. Excellent event to get a better understanding of serious games is more than simulation also creating new incites into cities. For a Media Impression click here. Daniel Kaplan showed me how with the use of people and special watches in a city like Paris visualization of traffic congestion is possible. Further very good example and demo was the link to business with simulation of business processes with Innovate 2.0. If we build a serious game that includes business (managed) processes and real live data and a focus on topics around