Scenario Planning for Brands
From Richard Watson I received the future of brands and scenario planning http://www.principals.com.au/ What will brands be the year 2020?
This blog shares information and ideas for B2C, B2B and B2B2C focused companies on digital strategy, marketing, commerce and operations driving the digital transformation of their business. For almost a decade I served IBM customers with my expertise in business technology to drive digital transformation. I always have been focused on the emerging developments like digital, social, cognitive and IoT and how this leads towards marketing and sales transformation.
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