Accelerating Business with Configure, Price, Quote (CPQ) Solutions
In an increasingly competitive market, global electronics companies—particularly in the healthcare and lighting sectors—face challenges related to fragmented sales processes and inefficiencies that impede growth. The need for an agile, customer-centric approach to Configure, Price, Quote (CPQ) processes is paramount for modernizing sales and enhancing responsiveness to customer needs. This whitepaper outlines a comprehensive transformation of the CPQ processes for a major global electronics company using the Business Growth by Design approach, integrated with Design Thinking principles. The vision for this transformation centers on building a unified, scalable CPQ framework that reduces response times, ensures pricing consistency, and improves overall customer satisfaction while driving business growth. Key strategies in this transformation include the implementation of a unified configuration engine, guided selling tools, and a stage-gated approval process to streamline quote preparat
