CHANGE IS GOOD

CHANGE IS GOOD
`Bebop was about change, about evolution.
It wasn't about standing still and becoming save.
If anybody wants to keep creating they have to be about change´.
Miles Davis

March 17, 2017

Creativity replaced by cognitive computing ...no way never.....I hope.

Creativity can never be replaced by a computer or cognitive computing, that's my strong believe, ...the idea comes to us with a human brain...we also do not replace researchers with cognitive computing they use creativity too to come up with new ideas.


March 1, 2017

Cognitive CMO...the way to go?

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Is this the new way for the future and is Cognitive able to help marketers? Read the book by clicking on the picture.

August 19, 2016

Working in Munich @ Watson IoT Electronics Industry Lab

These days I am working most of the week in Munich Germany to create the content for the Customer Experience Center and Electronics Industry Lab workshops around Watson Internet of Things. It is an Amazing Building and I tell you when the opening is in a few weeks it's the place to be. 

Back in December 2015 IBM announced the new Watson IoT Global Headquarters and our first ever Watson IoT Client Experience Center. The new headquarters, located in Munich, will bring together the best experts in a "campus" environment to drive collaborative innovation and deeper engagement with clients and partners from around the world. The center will also serve as a lab for data scientists, engineers and programmers to build innovative solutions at the intersection of cognitive computing and the IoT. The IBM Munich Center will cultivate the most vibrant global ecosystem of clients, startups, researchers and academics from every industry.

 The Watson IoT Global Headquarters is an important investment made by IBM in Europe and it will provide access to IBM’s open, cloud-based IoT platform to clients, start-ups, partners and academia to bring into life new cognitive IoT products, services and solutions.

 The Watson IoT Global Headquarters will be avant-garde in this new era in technology and it will make IBM stand out as the leading provider of cutting-edge solutions. In order to do so, the IBM Munich Center will gather the best experts and most prominent talented people, and that will be its differentiating and unique advantage. The five electronics positions are posted below and I encourage you to think if this is an opportunity that would be right for you or someone in your professional network.

This is truly a once-in-a-lifetime opportunity to be involved in a start-up opportunity at IBM on such an important emerging technology.  Below are the positions that you can find on IBM’s job portal:

July 21, 2016

How fit are you for the future?

The 2020 marketing organization....
are you fit for the future...?
a view of new roles or roles that transform


Some examples of possible new roles and skills in the marketing operation:
The digital era will demand the CMO to besides rethink his organizational structure to become more flexible and agile to the hyperconnected customer or consumer. Also he has to think of new roles and skill development and education for his operation.
There are 5 major marketing area’s that will evolve in their capabilities and 1 new marketing department to be created in the 2020 marketing organization. The market intelligence,  the marketing strategy; market management, the demand generation, marketing communications, marketing operations department  will extend their capabilities and a new department marketing technology needs to be created.
The following roles and skills are expected to be created:
Marketing intelligence transforms towards market insight
Major shift will take place in the marketing intelligence organization although one could foresee that most marketing professional need to develop themselves with many new skills of which one of them are analytical skills,. Already identified  as a base for all our activities in marketing 2020. (see integrated planning model).

Marketing intelligence  evolves towards marketing analytics manager


Would lead and develop statistical & optimization models to provide insights and help optimize customer segmentation. Develop models to predict customer lifetime value, churn. Construct promotion/content forecasts for customer clusters. Support design, set up and evaluation of hypotheses testing. Develop reporting on customer metrics. Track and analyze model parameters and estimates over time. Collaborate closely with marketing, sales and IT teams to improve data pipelines. Execute ad hoc data analyses in response to business requests.
Marketing strategy & market management  evolve towards customer segment managers
Responsible for all customer segment group research including extracting customer data and analyzing profiles to develop and determine personas requirements. Develops targeted product offerings or marketing campaigns based on personas profiles. Provides information to sales and marketing teams to assist in the promotion of the organization's goods and/or services.
Marketing communications evolves in customer experience engineer
Responsible for strategic design of the customer experience through customer journey engineering. Has a holistic view of the overall wheel of influence (incl. pr, analyst relations, journalist) and constituents that have different needs in content. Identifies the content demand and preferred channels of communication.
Demand generation towards community and evangilize management
Responsible for content creation - writing blog posts, articles, newsletters, communications materials, and material for social media channels .Social media marketing – creating, managing and growing the company’s presence through blogs, Twitter, Facebook, and other strategically relevant online properties. Events and event planning. Business development - Depending on the company and depending on how senior the role is, a community manager can also be responsible for business development and sales. Responsible for all activities from awareness towards loyalty. This also includes customer services media inquires.
Marketing operations
Manages the master dashboard of all above and below the line marketing campaigns, social, digital tactics. Analyzes and  sets up measurement tools to provide reports on metrics, and continually drives internally with other marketing roles ways to improve on those metrics through testing and new initiatives. Manages the marketing budgets. Optimizes the marketing processes. Including new digital & social processes.
Marketing technology manage
Leads marketing innovation through technology and digital investments and experiments. Ensures the customer experience demands are implemented  and supported.  Determines the source of the technology, to outsource or insource