tag:blogger.com,1999:blog-88026704937150907112024-03-22T08:26:19.500+01:00Baron Growth StrategyThis blog shares information and ideas for B2C, B2B and B2B2C focused companies on digital strategy, marketing, commerce and operations driving the digital transformation of their business.
For almost a decade I served IBM customers with my expertise in business technology to drive digital transformation. I always have been focused on the emerging developments like digital, social, cognitive and IoT and how this leads towards marketing and sales transformation. B2C2Dhttp://www.blogger.com/profile/13367371635823771232noreply@blogger.comBlogger93125tag:blogger.com,1999:blog-8802670493715090711.post-51927687740666843372021-01-30T16:12:00.011+01:002021-01-30T16:25:41.115+01:00Blockchain - 3Commas and Algorythmic trading ProtoolsAfter nine years working as a consultant in marketing, sales, e-commerce, services, I thought it was time for something new. I recognize myself in the quote of jazz musician, composer, artist Miles Davis. "I like contemporary stuff, I always have to be on the cutting edge of things because that's just the way I am and always have been." Some intellectual refreshment and a new challenge I found with Blockchain. Automatically as part of Blockchain, you get the first use cases with Bitcoin in the financial space. Recent developments around decentralized finance (DeFi) are emerging terrains. A company I enjoyed working with is 3Commas an AI algorithmic trading bot. I recommend checking this out to manage the many different exchanges. 3Commas has several smart Dollar Cost Average (DCA), Grid bots, and Smart trading environments on 23 exchanges. Not yet a decentralized environment but a brilliant surplus around a blockchain environment. <div><br /></div><div>Check it out <a href="https://3commas.io/?c=tc279388" target="_blank">3Commas</a><div><a href="https://3commas.io/?c=tc279388" target="_blank"></a><a href="https://3commas.io/?c=tc279388" target="_blank"></a><div class="separator" style="clear: both; text-align: center;"><a href="https://3commas.io/?c=tc279388" rel="nofollow" style="margin-left: 1em; margin-right: 1em;" target="_blank"><img alt="3Commas" border="0" data-original-height="2048" data-original-width="2048" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgg15fmcXRGba8MZcq0JtblcES4auEF0Ma5eIO5dh_9vwi6bQtLYybfPQ76zRG32kCWcXRtKAE0D_G8RuHMQlEhnu2W6PEol6TkahV0iHHjc5TGHD_UBI1feWbVTnz1n061KSJgdy4q5Bs/w320-h320/1080x1080.png" title="AI Bot" width="320" /></a></div><br /><div class="separator" style="clear: both;"><br /></div>
</div></div>B2C2Dhttp://www.blogger.com/profile/13367371635823771232noreply@blogger.com0tag:blogger.com,1999:blog-8802670493715090711.post-8319960936489196082019-02-12T16:15:00.000+01:002019-02-18T14:27:58.332+01:00What marketers can do with IoT (part II)<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhUjWaodaUiLRmVI6vjL8wZ09Oo6DBsyCwuKvONt-75Sxssn58xZv7TMK6Fz9mw4nra0Ta2cGCig4RHvtkoiHuXzn0XzvCf7chb-cTHN_M6BouzIXK2xQR6Aofutunla8DDLKsfoTZVyWs/s1600/03262018-f1-iot-watson-assistant-18395-444x320.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" data-original-height="320" data-original-width="444" height="230" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhUjWaodaUiLRmVI6vjL8wZ09Oo6DBsyCwuKvONt-75Sxssn58xZv7TMK6Fz9mw4nra0Ta2cGCig4RHvtkoiHuXzn0XzvCf7chb-cTHN_M6BouzIXK2xQR6Aofutunla8DDLKsfoTZVyWs/s320/03262018-f1-iot-watson-assistant-18395-444x320.jpg" width="320" /></a></div>
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CP companies and consumer electronics companies all face the challenge of having no direct access to their consumer to get a better understanding of their wants and needs. Companies like Amazon, Google, Apple or any other phone device or smartwatch company receive massive amounts of data and information about their end users. Unfortunately not the consumer products company at the moment. For them, it is expensive to buy the end user data and still not own it. IoT can be the solution to understand the behaviors of the end user better. The second challenge is to combine this data with all other sources from the, e.g. their purchase history, individual campaign responses, google advert data. If they would have the data, the marketing department faces challenges with ingesting the heterogeneous data and have a homogeneous foundation available. As we know data is not heterogeneous and present in various formats, it is impossible to store these varieties of data, generated from multiple sources in a traditional system, in many company cases, it is MS Excel. Accessing and processing the data at speed is not possible with a current excel approach.<br />To start with advanced analytics the design of proper infrastructure is critical. That means before a company implements an IoT solution consider a good IoT strategy and overall data strategy for your marketing department. There are different solutions for the problem, think of data platform services or universal bus data exchange technology. We have seen at CES already in 2018 consumer products IoT data capturing solutions like the intelligent hairbrush from L’oreal, the toothbrushes from Philips or Oral B, refrigerators, washing machines, shoes, wine preservation, and printers. In all of these cases, it is an electronics product combined with an FMCG product. L’Oreal — shampoo, Oral B (not Philips as I see) with toothpaste, Wine preservation with wine, the printer with ink or paper, etc. All combinations are possible but what about a single FMCG, we were not able to find something at this moment, it is always with a combination of a mobile app or an appliance/device. Maybe the future Bottles and Cans become first when the IoT devices become very small and cheap and merely directly connect after bought them to a personal area network. That would provide a wealth of data with the challenge in Europe to be GDPR compliant.</div>
B2C2Dhttp://www.blogger.com/profile/13367371635823771232noreply@blogger.com0tag:blogger.com,1999:blog-8802670493715090711.post-49751621071757355132019-02-11T12:36:00.001+01:002019-02-18T14:29:29.505+01:00What marketers can do with IoT (part I)<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhnyp-w4NY_9nZWWWAlIDk672oxUXl25QDAqqQKF6LwZIEG4e0Sh2FgZJ9oHOMM6n34zAMflbsSXsrijSQRL5P4wlCpxGeUQ_YwV_UeCrsXOkHZRUYXAXvvL81odLE3rPTwIJHZy69PS3w/s1600/Panasonic_Smarthome_Keyvisual_1150x850.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" data-original-height="1183" data-original-width="1600" height="236" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhnyp-w4NY_9nZWWWAlIDk672oxUXl25QDAqqQKF6LwZIEG4e0Sh2FgZJ9oHOMM6n34zAMflbsSXsrijSQRL5P4wlCpxGeUQ_YwV_UeCrsXOkHZRUYXAXvvL81odLE3rPTwIJHZy69PS3w/s320/Panasonic_Smarthome_Keyvisual_1150x850.jpg" width="320" /></a></div>
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In previous blog posts, we can read a lot about IoT, the IoT devices and IoT platforms. We are often focussed in these articles around the technology. Recently we see a shift towards an employee, customer or consumer focussed IoT design. These human-centric IoT focussed organizations perform better than those who do not take the customer experience into account implementing new technologies.</div>
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In the daily iX consultancy practice, the major focus is marketing amongst sales and services, and we wondered what can marketers do with IoT. With some customers, we discussed the use of their IoT devices as part of their appliances, and this was mainly related to services. </div>
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In <a class="markup--anchor markup--p-anchor" data-href="https://b2c2d.blogspot.com/2017/12/can-digital-make-or-break-your-company_13.html" href="https://b2c2d.blogspot.com/2017/12/can-digital-make-or-break-your-company_13.html" rel="noopener nofollow noopener noopener noopener noopener noopener noopener noopener noopener" target="_blank">presentations</a>, we talk about the challenges for marketers on how to reach the consumer in a smarter home environment where IoT devices and robots manage the house (<a class="markup--anchor markup--p-anchor" data-href="https://b2c2d.blogspot.com/2017/12/can-digital-make-or-break-your-company_13.html" href="https://b2c2d.blogspot.com/2017/12/can-digital-make-or-break-your-company_13.html" rel="noopener nofollow noopener noopener noopener noopener noopener noopener noopener noopener" target="_blank">Can digital make or break your company</a>). What at the end are the benefits for consumers, which is critical if we have a customer-centric designed organization? Starting with Human-centric design experiences, IoT can play an essential role in understanding the usages and behaviors of the consumer. IoT provides real-time, contextualized data that can come from many touchpoints over time. All this data can fuel a range of new and exciting marketing and customer experiences. These include selling products and services more effectively, e.g., IBM’s Marketing Transformation where customers experienced uncoordinated communications that lead to ineffective lead quality, with low conversion rates. Cross-sell, and upsell opportunities for interested prospects was limited. All Marketing Units were trained on developing connected journey campaign strategies that met the needs of the prospect along each step of the purchase journey using behavior analysis. Other examples are creating new products and services that generate new sources of revenue. Philips, Oral B, ARA, and Grush etc..connect their toothbrushes through the internet and provide more insights and guidance on how to improve brushing teeth. An opportunity for dentists to build closer relationships with patients via data sharing, naturally when companies obey data protection and privacy.</div>
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If the company has access to the end user consumer data, it provides a wealth of information. The information gathered and analyzed gives the company the sources to create exceptional experiences. Moreover, is the consumer experience, not the new currency?</div>
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Research has proven that those who implemented a Business Design Office have improved positive potential financial impact for both individual projects and a grander organizational transformation. <strong class="markup--strong markup--p-strong">2x </strong>Faster time-to-market, <strong class="markup--strong markup--p-strong">75% </strong>Reduced design time, <strong class="markup--strong markup--p-strong">33% </strong>Reduced development time.</div>
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After implementing the Business Design Thinking practice, combined with an analytical capability that provides insights, and through AI guides what should be changed to deliver that exceptional experience, your business is at the forefront of innovation in the marketing department. In last years CMO study from the IBM Institute for Business Value (IBV), <a class="markup--anchor markup--p-anchor" data-href="https://www-05.ibm.com/es/cmo/digital-marketing-solutions/assets/pdf/the-modern-marketing-mandate_chief-marketing-officer-study.pdf" href="https://www-05.ibm.com/es/cmo/digital-marketing-solutions/assets/pdf/the-modern-marketing-mandate_chief-marketing-officer-study.pdf" rel="noopener" target="_blank">The modern marketing mandate</a>, the research shows “The Reinventors” are the standouts. They report that they outperformed their peers in both revenue growth and profitability, and lead as well in innovation. Their organizations are exceptionally well aligned. Use the link to read the study.</div>
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<figure class="graf graf--figure" name="3e35"><img class="graf-image" data-height="646" data-image-id="1*VtqNBe28QS88ipLpWqCVzQ.png" data-width="1758" height="146" src="https://cdn-images-1.medium.com/max/1600/1*VtqNBe28QS88ipLpWqCVzQ.png" width="400" /><figcaption class="imageCaption">The Modern Marketing Mandate — IBM IBV</figcaption></figure><br />
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In a study from 2014 in HBR “The value of customer experience” a correlation was shown that proves and quantifies the value of Customer Experience in a transaction and subscription-based business. Annual revenue increase between 1,8x–2,4x if the company scored high on customer experience in a transaction based business. Companies that scored high (>8 points) increased the future years of subscription to 5,5–6,5 years.</div>
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Further studies from Forrester 2016, shows those who have invested in customer experience(Cx) they outperform laggards. the CAGR of leaders of Cx shows 17% growth compared to those that did not invest in Customer experience they show a CARG of 3%.</div>
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<strong class="markup--strong markup--p-strong">Conclusion</strong></div>
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We see that Marketers can do a lot with IoT to contribute to the companies growth. If the IoT technology is well implemented and becomes an integrated part of the end to end experience, it offers them the capability to differentiate themselves. Mandatory for contribution to growth and differentiation is a strong analytical capability in their marketing department. How to build such a capability is where IBM can help with IBM Digital Strategy & iX. A good example is how IBMs own marketing department leverage rich data environments for improved marketing ROI. In our next blog posts, we will discuss some steps to get there, from data platform services to Machine Learning and AI for the marketing department.</div>
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<strong class="markup--strong markup--p-strong">References:</strong></div>
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<a class="markup--anchor markup--p-anchor" data-href="https://medium.com/the-future-of-electronics/fast-forward-user-centric-design-165ff2ac44be)" href="https://medium.com/the-future-of-electronics/fast-forward-user-centric-design-165ff2ac44be%29" target="_blank">Enterprise Design Thinking </a>— Human centric design — customer centric design</div>
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<a class="markup--anchor markup--p-anchor" data-href="https://www.forrester.com/report/Drive+Revenue+With+Great+Customer+Experience+2017/-/E-RES125807" href="https://www.forrester.com/report/Drive+Revenue+With+Great+Customer+Experience+2017/-/E-RES125807" rel="noopener nofollow noopener noopener noopener noopener noopener noopener" target="_blank">Forrester drive revenue with greater customer experiences</a></div>
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Smart <a class="markup--anchor markup--p-anchor" data-href="https://informationmatters.net/smart-toothbrushes-iot/" href="https://informationmatters.net/smart-toothbrushes-iot/" rel="noopener" target="_blank">Toothbrushes IoT</a>and business models</div>
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<a class="markup--anchor markup--p-anchor" data-href="https://www.ibm.com/design/thinking/static/media/Enterprise-Design-Thinking-Report.8ab1e9e1.pdf" href="https://www.ibm.com/design/thinking/static/media/Enterprise-Design-Thinking-Report.8ab1e9e1.pdf" rel="noopener nofollow noopener noopener noopener noopener noopener noopener" target="_blank">The Total Economic Impact™ of IBM Design Thinking Practice</a>.</div>
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IBM Institute for Business Value (IBV), <a class="markup--anchor markup--p-anchor" data-href="https://www-05.ibm.com/es/cmo/digital-marketing-solutions/assets/pdf/the-modern-marketing-mandate_chief-marketing-officer-study.pdf" href="https://www-05.ibm.com/es/cmo/digital-marketing-solutions/assets/pdf/the-modern-marketing-mandate_chief-marketing-officer-study.pdf" rel="noopener" target="_blank">The modern marketing mandate</a></div>
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<a class="markup--anchor markup--p-anchor" data-href="https://hbr.org/2014/08/the-value-of-customer-experience-quantified" href="https://hbr.org/2014/08/the-value-of-customer-experience-quantified" rel="noopener nofollow noopener noopener noopener noopener noopener noopener" target="_blank">HBR 2014 The value of customer experience</a>.</div>
B2C2Dhttp://www.blogger.com/profile/13367371635823771232noreply@blogger.com0tag:blogger.com,1999:blog-8802670493715090711.post-58531896154385523422019-02-05T10:35:00.002+01:002019-02-18T14:30:40.661+01:00AI and ML for marketers<div class="separator" style="clear: both; text-align: center;">
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Talking with my customers (B2C, B2B2C, and B2B) they all ask the question can AI and ML really help to improve my PAR (purchase action ration) and BAR (brand advocacy ratio) and other KPI's of the digital marketing department. The answer is YES!! Let's start with the definition AI is the ability of technology to make smart decisions humanly concerning such things as visual perception, speech recognition, decision-making, and translation between languages. Machine learning (ML) is a subset of AI and is the ability of the technology to increasingly improve such smart decisions based upon data. These decisions get more intelligent with more data and with no human coding required. In my view, a less positive approach is using AI and ML to improve efficiency better is to see how these technologies contribute to improving the customer experience. AI can absolutely enhance the conversations between brand and customer enhanced conversations and interactions, real-time personalization, multichannel planning, optimization and delivery, and content generation. AI and ML can deliver the highest impact on the customer experience through Hyper-personalised, accurately measured, speed, creativity, intuitiveargeted marketing. Through agile marketing companies can start small, test the water identify the missing links (technology, platform, skills, people) and implement. With this garage model of Agile Marketing, your company can go through the phases to discover the value, prove the value and enforce the value. The hybrid marketing teams have combinations of skills like military swat teams. Leading those type of groups boost the energy of the whole marketing department.</div>
B2C2Dhttp://www.blogger.com/profile/13367371635823771232noreply@blogger.com0tag:blogger.com,1999:blog-8802670493715090711.post-71272278385184379922018-08-10T14:47:00.004+02:002019-02-18T14:32:16.532+01:00Reduce costs by uncovering root cause of defects<div dir="ltr" style="caret-color: rgb(34, 34, 34); color: #222222; font-family: "Helvetica Neue", Helvetica, Arial, sans-serif; font-size: 12px; margin-top: 5px;">
<a href="https://onlinexperiences.com/scripts/Server.nxp?LASCmd=AI:4;F:QS!10100&ShowUUID=C154E121-3E84-47F4-924F-E5B89E33C8AE&Referrer=https%3A%2F%2Fw3-connections.ibm.com%2Fblogs%2Fe142bc04-06d9-470f-897d-bb10fa6a1779%2Fentry%2FSubject_Reduce_costs_by_uncovering_root_cause_of_defects%3Flang%3Den_us" target="_blank"><u><span style="color: #1155cc;"><span style="color: #1155cc; text-decoration: none;">Watch the webcast</span></span></u> </a>on August 21 to understand how manufacturers can see, hear and detect root cause of defects in their operation.</div>
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<strong>Did you know poor quality costs manufacturers 10 to 15 percent of operating expenses?</strong> In some operations that number can be as high as 50 percent. Today, there are new solutions powered by artificial intelligence that can detect quality problems sooner to prevent defects, reduce scrap, and increase throughput.</div>
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Join IBM experts on August 21 for an interactive discussion to learn how we’re working with clients in process and discrete manufacturing to get to the root cause of quality issues and increase transparency throughout the value chain.</div>
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See how IBM helped one automaker decrease process optimization time from three days to two hours. <a href="https://www.ibm.com/industries/manufacturing/cognitive-manufacturing-outcomes#793616" style="color: #1970b0; text-decoration: none;"><span style="color: #1155cc;">Watch the video (01:20).</span></a></div>
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Find out how IBM can help you optimize quality.</div>
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<span style="color: #1155cc; text-decoration: none;"><a href="https://onlinexperiences.com/scripts/Server.nxp?LASCmd=AI:4;F:QS!10100&ShowUUID=C154E121-3E84-47F4-924F-E5B89E33C8AE&Referrer=https%3A%2F%2Fw3-connections.ibm.com%2Fblogs%2Fe142bc04-06d9-470f-897d-bb10fa6a1779%2Fentry%2FSubject_Reduce_costs_by_uncovering_root_cause_of_defects%3Flang%3Den_us" target="_blank">Register for the webcast today.</a><span id="goog_33382545"></span><span id="goog_33382546"></span><a href="https://www.blogger.com/"></a></span></div>
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B2C2Dhttp://www.blogger.com/profile/13367371635823771232noreply@blogger.com0tag:blogger.com,1999:blog-8802670493715090711.post-22491450911782942822018-07-18T15:01:00.002+02:002019-02-05T10:41:59.460+01:00Why feel companies pressure to invest in IoT?<div style="-webkit-text-stroke-color: rgb(0, 0, 0); -webkit-text-stroke-width: initial; font-family: "IBM Plex Sans"; font-size: 11px; font-stretch: normal; line-height: normal; text-indent: 36px;">
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IoT companies can compete with other because through better insights in data captured through all IoT devices four area’s influence on the business.</div>
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1.<b>Customer Experience</b> can be improved and personalised through the insights gathered. Companies who focus on consumers had many problems collecting data from end-users because, i.e., a toothbrush did not communicate through the internet to its originator about its usage and which parts of the teeth were used new services can be provided to help end users brush their teeth better.</div>
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2. <b>Cost</b> is better managed through insights. The combination of monitoring data and remote control capabilities create new opportunities for optimisation. Algorithms can improve product performance, utilisation and uptime, and how products work with related products in broader systems, such as smart buildings. Elevator manufacturer Kone is using these capabilities and insights to optimise elevator usage and lower maintenance cost.</div>
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3. <b>Revenue</b> will increase because the product is no longer the key deliverable for the end customer, it becomes the service around the product that brings the added value and extends towards a continuous relation. Where companies first only provided only warranty services and wanted to handle all quick and cheap towards delivering services to increase the customer lifetime value. </div>
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4. <b>Time to Market</b> Improves applied in an IoT enabled manufacturing environment. Through the capability to receive real-time data from the supply chain devices, about operations, production, quality, utilisation, consumption the business can uses it to streamline and refine the business processes that have an effect on time to market.</div>
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B2C2Dhttp://www.blogger.com/profile/13367371635823771232noreply@blogger.com0tag:blogger.com,1999:blog-8802670493715090711.post-49291199771087647892018-07-17T14:28:00.000+02:002019-02-18T14:31:27.238+01:00What is the Internet of Things or IoT?<div style="-webkit-text-stroke-color: rgb(0, 0, 0); -webkit-text-stroke-width: initial; font-family: "IBM Plex Sans"; font-size: 11px; font-stretch: normal; line-height: normal; text-indent: 36px;">
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In this blog chapter, I explain the view of technology company IBM and Internet of Things (IoT). Let’s start with what exactly is IoT? Before there were Internet-connected umbrellas and juicers, water bottles, and factories — before there was even a modern Internet — there was a humble Coke machine in Pittsburgh, Pennsylvania that could report its contents through a network. Though it was primitive by today’s standards, it holds a unique distinction: It was, as far as anyone knows, the world’s first IoT device. Necessity, as always, was the mother of invention. One day in the early 1980s, David Nichols, a graduate student in Carnegie Mellon University’s computer science department, was in his office on campus at Wean Hall craving a soda. But his office was “a relatively long way” from the building’s Coke machine, and considering his fellow students’ substantial caffeine habits, Nichols knew there was a good chance it would be empty — or that, if the machine had recently been refilled, the sodas inside would be tragically warm. The idea was born and with a few students they used existing technology, sensors and the Arpanet and wrote a program for the gateway that checked the status of each column’s light of the vending machine a few times per second. If a light transitioned from off to on but then went off again a few seconds later, it knew that a Coke had been purchased. If the light stayed on more than five seconds, it assumed the column was empty. When the light went back off, the program knew that two<span style="text-decoration: line-through;"> </span>cold Cokes — which were always held in the machine in reserve — were now available for purchase, while the rest of the bottles were still warm. The program tracked how many minutes the bottles had been in the machine after restocking. After three hours, the bottles simply registered as “cold.” This story shows that IoT is not something new but was already there in the eighties but today with cheaper technology, faster networks and computers we are now able to implement it on a large scale. </div>
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The example of the first IoT machine provides us with the input for the definition IBM use, The network of <b>physical devices</b>, vehicles, buildings, equipment, applications and other “things”— embedded with electronics, software, sensors, actuators or something <b>smart</b> and network <b>connectivity</b> that enable these objects to collect and exchange data. Each device can be identified individually which will provide accurate monitoring and management possibilities. </div>
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For consumers, these devices include mobile phones, smart watches, sports wearables, home heating and air conditioning systems. For businesses, these are devices and sensors embedded in manufacturing equipment, the supply chain, and in-vehicle components. The four main functions IoT is used for; Detection, Monitoring, Analytics, Artificial Intelligence. Below the explanation of the functions in a manufacturing environment.</div>
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The <b>detection</b> of an event or a "limit breach,” an "event" could be that a production line has stopped due to a "limit breach" that a temperature sensor is reading too high or too low.</div>
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<b>Monitor </b>Key Performance Indicators of a condition rather than an event. Examples might be that a production line is only producing 80% of expected volume, or that the temperature has been gradually increasing, even though it has not gone past a limit yet.</div>
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<b>Analytics</b> built using the data from a sensor or a combination of sensors. Quality Early Warning Systems or Predictive Maintenance & Quality performance analytics toolsets fit here. Analytics goes past reacting to an event, or preventive actions due to monitoring, and begins to utilize predictive analytics. Analytics can tell "your ____ machine is going to shut down in three hours unless you perform _____ maintenance on it."</div>
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<b>Artificial Intelligence</b> tools that can go beyond even the algorithms used in analytics, and learn from watching the data over time. AI requires that IoT data be available for an extended period so that it is possible to learn from it.</div>
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The primary market research companies (i.e., IDC, Gartner, Forrester) foresee a high opportunity for IoT especially for IT consulting services and System Integration services and those companies that build solutions in the coming 3-5 years. Expected are that in the coming years we move IoT projects beyond pilots where a focus will be to reduce project failures and improve ROI. Enterprises will broadly use IoT Platforms who provide comprehensive analytics and outcome-based focused functionality. The implementation of 5G wireless connectivity increases the use of real-time IoT data insights. Due to the privacy law GDPR in Europe, more investments will be made on edge computing to avoid data connectivity to devices related to homes and persons. In commerce environments, IoT in combination with AI will support identification and prediction for products and new product development but also make the IoT more intelligent. Another technology that will be added to IoT is blockchain to ensure immutability and integrity.</div>
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<span style="font-kerning: none;">sources: </span></div>
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<li style="-webkit-text-stroke-color: rgb(0, 0, 0); -webkit-text-stroke-width: initial; font-family: "Helvetica Neue"; font-size: 9px; font-stretch: normal; line-height: normal; margin: 0px;"><span style="font-size: 10.8px; font-stretch: normal; line-height: normal;"><a href="http://ibm.com/"><span style="-webkit-font-kerning: none; font-size: 9px; font-stretch: normal; line-height: normal;">IBM.com</span></a></span></li>
<li style="-webkit-text-stroke-color: rgb(0, 0, 0); -webkit-text-stroke-width: initial; font-family: "Helvetica Neue"; font-size: 9px; font-stretch: normal; line-height: normal; margin: 0px;"><span style="font-size: 10.8px; font-stretch: normal; line-height: normal;"></span><span style="font-kerning: none;">The Coke machine INDUSTRIOUS on Medium, Feb 2018</span></li>
<li style="-webkit-text-stroke-color: rgb(0, 0, 0); -webkit-text-stroke-width: initial; font-family: "Helvetica Neue"; font-size: 9px; font-stretch: normal; line-height: normal; margin: 0px;"><span style="font-size: 10.8px; font-stretch: normal; line-height: normal;"></span><span style="font-kerning: none;">www.ibm.com/iot</span></li>
<li style="-webkit-text-stroke-color: rgb(0, 0, 0); -webkit-text-stroke-width: initial; font-family: "Helvetica Neue"; font-size: 9px; font-stretch: normal; line-height: normal; margin: 0px;"><span style="font-size: 10.8px; font-stretch: normal; line-height: normal;"><a href="http://developer.ibm.com/iotplatform/"><span style="-webkit-font-kerning: none; font-size: 9px; font-stretch: normal; line-height: normal;">developer.ibm.com/iotplatform/</span></a></span></li>
<li style="-webkit-text-stroke-color: rgb(0, 0, 0); -webkit-text-stroke-width: initial; font-family: "Helvetica Neue"; font-size: 9px; font-stretch: normal; line-height: normal; margin: 0px;"><span style="font-size: 10.8px; font-stretch: normal; line-height: normal;"></span><span style="font-kerning: none;">Institute of Business Value: </span></li>
<li style="-webkit-text-stroke-color: rgb(0, 0, 0); -webkit-text-stroke-width: initial; font-family: "Helvetica Neue"; font-size: 9px; font-stretch: normal; line-height: normal; margin: 0px;"><span style="font-size: 10.8px; font-stretch: normal; line-height: normal;"></span><span style="font-kerning: none;">McKinsey Global Institute The Internet of Things: mapping the value behind the hype</span></li>
<li style="-webkit-text-stroke-color: rgb(0, 0, 0); -webkit-text-stroke-width: initial; font-family: "Helvetica Neue"; font-size: 9px; font-stretch: normal; line-height: normal; margin: 0px;"><span style="font-size: 10.8px; font-stretch: normal; line-height: normal;"><a href="http://hbr.com/"><span style="-webkit-font-kerning: none; font-size: 9px; font-stretch: normal; line-height: normal;">HBR.com</span></a></span><span style="font-kerning: none;"> - IoT</span></li>
<li style="-webkit-text-stroke-color: rgb(0, 0, 0); -webkit-text-stroke-width: initial; font-family: "Helvetica Neue"; font-size: 9px; font-stretch: normal; line-height: normal; margin: 0px;"><span style="font-size: 10.8px; font-stretch: normal; line-height: normal;"></span><span style="font-kerning: none;">IDC IoT Forecast</span></li>
<li style="-webkit-text-stroke-color: rgb(0, 0, 0); -webkit-text-stroke-width: initial; font-family: "Helvetica Neue"; font-size: 9px; font-stretch: normal; line-height: normal; margin: 0px;"><span style="font-size: 10.8px; font-stretch: normal; line-height: normal;"></span><span style="font-kerning: none;">eBook Calsoft Internet of Things</span></li>
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B2C2Dhttp://www.blogger.com/profile/13367371635823771232noreply@blogger.com0tag:blogger.com,1999:blog-8802670493715090711.post-8354198210816394062018-04-26T16:42:00.000+02:002018-04-26T16:42:03.283+02:00<span style="background-color: white; caret-color: rgba(0, 0, 0, 0.74902); color: rgba(0, 0, 0, 0.74902); font-family: -apple-system, system-ui, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", "Fira Sans", Ubuntu, Oxygen, "Oxygen Sans", Cantarell, "Droid Sans", "Lucida Grande", Helvetica, Arial, sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Hiragino Kaku Gothic Pro", Meiryo, "Hiragino Sans GB W3", "Noto Naskh Arabic", "Droid Arabic Naskh", "Geeza Pro", "Simplified Arabic", "Noto Sans Thai", Thonburi, Dokchampa, "Droid Sans Thai", "Droid Sans Fallback", ".SFNSDisplay-Regular", "Heiti SC", "Microsoft Yahei"; font-size: 14px; white-space: pre-wrap;">A good study that shows it pays off to become customer centric and implement IBM Design Thinking in your company. Independent study from Forrester 2018 shows IBM can help to reduce design cost, reduce development and testing cost, reduce maintenance cost and increase profit from faster time t market. </span><br />
<span style="background-color: white; caret-color: rgba(0, 0, 0, 0.74902); color: rgba(0, 0, 0, 0.74902); font-family: -apple-system, system-ui, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", "Fira Sans", Ubuntu, Oxygen, "Oxygen Sans", Cantarell, "Droid Sans", "Lucida Grande", Helvetica, Arial, sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Hiragino Kaku Gothic Pro", Meiryo, "Hiragino Sans GB W3", "Noto Naskh Arabic", "Droid Arabic Naskh", "Geeza Pro", "Simplified Arabic", "Noto Sans Thai", Thonburi, Dokchampa, "Droid Sans Thai", "Droid Sans Fallback", ".SFNSDisplay-Regular", "Heiti SC", "Microsoft Yahei"; font-size: 14px; white-space: pre-wrap;"><br /></span>
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<span style="background-color: white; caret-color: rgba(0, 0, 0, 0.74902); color: rgba(0, 0, 0, 0.74902); font-family: -apple-system, system-ui, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", "Fira Sans", Ubuntu, Oxygen, "Oxygen Sans", Cantarell, "Droid Sans", "Lucida Grande", Helvetica, Arial, sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Hiragino Kaku Gothic Pro", Meiryo, "Hiragino Sans GB W3", "Noto Naskh Arabic", "Droid Arabic Naskh", "Geeza Pro", "Simplified Arabic", "Noto Sans Thai", Thonburi, Dokchampa, "Droid Sans Thai", "Droid Sans Fallback", ".SFNSDisplay-Regular", "Heiti SC", "Microsoft Yahei"; font-size: 14px; white-space: pre-wrap;"><br /></span>B2C2Dhttp://www.blogger.com/profile/13367371635823771232noreply@blogger.com0tag:blogger.com,1999:blog-8802670493715090711.post-40521472855941806162018-04-12T09:46:00.001+02:002018-04-12T09:47:35.641+02:00Leading CMOs are design thinkers<span style="background-color: white; color: #292929; font-family: "helvetica neue" , sans-serif , "helvetica" , "arial" , "roboto"; font-size: 12px;">Leading CMOs are design thinkers. They perpetually seek ways to create frictionless customer experience.</span><br />
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<a href="http://ibm.biz/cmostudy" target="_blank">ibm.biz/cmostudy</a></div>
B2C2Dhttp://www.blogger.com/profile/13367371635823771232noreply@blogger.com0tag:blogger.com,1999:blog-8802670493715090711.post-76922328012237258332017-12-13T10:21:00.001+01:002017-12-13T10:35:44.069+01:00Can digital make or break your company (content revealed)Recently I spoke at <a href="http://www.martech-event.nl/marcelbaron" target="_blank">MarTech17</a> in Utrecht MediaPlaza. The room was full of marketers with B2C, B2B and marketing technology vendor companies. I introduced them to the world of the Smarter Home and digital assistants to the challenges and the importance of the brand in this "noisy" era of messages. I use the concepts of <a href="https://www-935.ibm.com/services/us/gbs/thoughtleadership/digitalreinventionlibrary.html" target="_blank">IBM Digital Reinvention™</a> and the recent study of <a href="https://www-935.ibm.com/services/ibmix/brand-belonging/" target="_blank">Brand-Belonging</a>. I combined both and showed the importance to think first before jumping into point technical solutions. Many companies marketing or IT departments buy tools as the original MarTech template shows thousand of different brands are available...none of them tells you something how they interconnect. That interconnect is needed to make the changes for the future and to make the relevant changes to your <a href="https://www-935.ibm.com/services/ibmix/brand-belonging/" target="_blank">Brand-Belonging</a> Also, the complexity of today's marketing environment shows the emergence of AI to support the marketer's decisions. One of the questions I received from the audience was: "What is more important the Marketing Technology or the <a href="https://www-935.ibm.com/services/ibmix/brand-belonging/" target="_blank">Brand-Belonging</a>. " My answer is first to make sure your brand connects to your environment with the audience and target groups. Through the assessment we do at <a href="https://www-935.ibm.com/services/ibmix/" target="_blank">IBM iX</a> we help your company to create a <a href="https://www-935.ibm.com/services/ibmix/brand-belonging/" target="_blank">Brand-Belonging</a>, with combining it with the user needs we help you to make a real impact. After that, we can assess if your current technology platforms meet the needs of your marketing department to support the planned impact. If you have interest in this topic or want me to speak at your event contact me through <a href="https://www.linkedin.com/in/marcelbaron/" target="_blank">LinkedIn</a> Marcel Baron.<br />
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<br />B2C2Dhttp://www.blogger.com/profile/13367371635823771232noreply@blogger.com0Utrecht, Netherlands52.090737399999988 5.12142010000002351.934617399999986 4.7986966000000226 52.246857399999989 5.4441436000000234tag:blogger.com,1999:blog-8802670493715090711.post-72786930170980959242017-12-10T15:36:00.002+01:002017-12-10T15:36:59.884+01:00Can digital make or break your company?<a href="http://www.martech-event.nl/marcelbaron" target="_blank">http://www.martech-event.nl/marcelbaron</a><div class="separator" style="clear: both; text-align: center;">
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<br />B2C2Dhttp://www.blogger.com/profile/13367371635823771232noreply@blogger.com0tag:blogger.com,1999:blog-8802670493715090711.post-19398052711227027202017-05-02T11:18:00.004+02:002017-05-02T11:32:20.588+02:00Designing for success; start with Who not WhatLast week I gave an interview at the Hannover Messe in Germany. The topic was about design thinking. The industry itself could use a more design thinking approach as most of what you see there are technical capabilities which in most cases do not directly solve a users need. It is more showing off what they are all capable off. Wouldn't it be great when the whole industry would be next year there with ..clear addressed needs and a number of real hot Innovations with already some good thought of use cases. <a href="https://www.ibm.com/blogs/internet-of-things/design-success/" target="_blank">Here is the link to the original blog and text.</a><br />
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The presentation I used for the IBM Design Thinking briefings can be found in slideshare. <a href="https://www.slideshare.net/theRab/ibm-design-thinking-overview-at-hannover-messe-2017" target="_blank">IBM Design Thinking briefings </a><br />
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B2C2Dhttp://www.blogger.com/profile/13367371635823771232noreply@blogger.com0tag:blogger.com,1999:blog-8802670493715090711.post-452673250261176982017-04-12T09:20:00.003+02:002017-04-12T09:23:22.648+02:00PME campaign #usatourpmeI decided to dive deep into a fashion campaign of PME and see what links they all have established in order to reach their goal of publicity, demand generation, create role models and position their brand. They use advertisement through their existing network and social media Pinterest, Instagram, YouTube, Facebook, Tumbler and #USATOURPME. I am an enthusistic user of the brand, lets see how things develop. I keep you posted.<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgRqXEWsnqjoglwQqY_aHsF5YxtjYwqvv1epkt6xyLTU3-yy52Kexa36OxvK-ttHfsK12_cF_mP4JQOc-ykwE7zv_mN_c0a2wCvdcfE7QbAW28nO9RqW7JdU4hS1dE2Q06hVvFvETFD3cc/s1600/fullsizeoutput_6e39.jpeg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="334" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgRqXEWsnqjoglwQqY_aHsF5YxtjYwqvv1epkt6xyLTU3-yy52Kexa36OxvK-ttHfsK12_cF_mP4JQOc-ykwE7zv_mN_c0a2wCvdcfE7QbAW28nO9RqW7JdU4hS1dE2Q06hVvFvETFD3cc/s640/fullsizeoutput_6e39.jpeg" width="640" /></a></div>
<br />B2C2Dhttp://www.blogger.com/profile/13367371635823771232noreply@blogger.com0tag:blogger.com,1999:blog-8802670493715090711.post-89902269087305237262017-03-17T21:21:00.001+01:002017-03-17T21:43:51.258+01:00Creativity replaced by cognitive computing ...no way never.....I hope.<div class="separator" style="clear: both;">C<span style="font-family: 'Helvetica Neue Light', HelveticaNeue-Light, helvetica, arial, sans-serif;">reativity can never be replaced by a computer or cognitive computing, that's my strong believe, ...the idea comes to us with a human brain...we also do not replace researchers with cognitive computing they use creativity too to come up with new ideas.</span></div><div><br></div><div><a href="https://www.ibm.com/watson/music/">https://www.ibm.com/watson/music/</a></div><br><div class="separator" style="clear: both;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhFZKq4gHd9QRH3aUi0E5c3u_Pju0XaHDowXOmszDcvgjgOSTAHEgwhrLENsxuCBFszIeTOAj93v6PuRVK_jcaKGs1hmY_XxTZ8LeT2JE0hjYJoBX0bfID8Fv8j5kNH4xwSzwwtJDa_Ev8/s640/blogger-image-1392116378.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhFZKq4gHd9QRH3aUi0E5c3u_Pju0XaHDowXOmszDcvgjgOSTAHEgwhrLENsxuCBFszIeTOAj93v6PuRVK_jcaKGs1hmY_XxTZ8LeT2JE0hjYJoBX0bfID8Fv8j5kNH4xwSzwwtJDa_Ev8/s640/blogger-image-1392116378.jpg"></a></div>B2C2Dhttp://www.blogger.com/profile/13367371635823771232noreply@blogger.com0tag:blogger.com,1999:blog-8802670493715090711.post-79021416494786963882017-03-01T13:32:00.001+01:002017-05-18T12:41:15.169+02:00Cognitive CMO...the way to go?<div class="separator" style="clear: both; text-align: center;">
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<tr><td class="tr-caption" style="text-align: center;"><a href="http://littlebeelibrary.com/" target="_blank">Add caption</a></td></tr>
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Is this the new way for the future and is Cognitive able to help marketers? Read the book by clicking on the picture.<br />
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<span style="font-family: "helvneueforibm";">What if you had a system that could...
</span><br />
<ul>
<li style="font-family: HelvNeueforIBM;">
discover and target audiences within minutes?
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</li>
<li style="font-family: HelvNeueforIBM;">
activate the right message and deliver to the right
individuals at the right time through real-time
personalisation rules?
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</li>
<li style="font-family: HelvNeueforIBM;">
engage digitally with customers in a more
human way to personalise service and increase
conversion throughout their relationship?
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</li>
<li style="font-family: HelvNeueforIBM;">
predict whether a campaign is likely to fall short of
its goal, so the marketing team can course-correct
in ight and deliver for the business?
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</li>
<li style="font-family: HelvNeueforIBM;">
analyse all of your content, and that of your key competitors, and then assess your “tone”
and theirs and guide your team to create better
content?
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</li>
<li style="font-family: HelvNeueforIBM;">
Find and and select images and other content to use in
your next marketing campaign based on alignment
with your message?<br />
</li>
</ul>
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B2C2Dhttp://www.blogger.com/profile/13367371635823771232noreply@blogger.com0tag:blogger.com,1999:blog-8802670493715090711.post-1195258616385215782016-12-12T18:09:00.001+01:002017-04-12T09:24:42.296+02:00Understand IBM Design Thinking in 10 minutes<iframe allowfullscreen="" frameborder="0" height="270" src="https://www.youtube.com/embed/psLjEBUOnVs" width="480"></iframe>B2C2Dhttp://www.blogger.com/profile/13367371635823771232noreply@blogger.com0tag:blogger.com,1999:blog-8802670493715090711.post-89521048596370913492016-09-22T13:04:00.003+02:002017-04-12T09:25:29.347+02:00Social Marketing Strategy 2020<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjBZZuZ5xZJYcYealFkMCTHOT2i7A6nEyLZkLTZyWS3FF8Q1r3OiRCBgZ9hNDozw6_DHMEr8H-7AhdQUJhDQiMfUaiGwxFZswPx21bs0_QFgv_raHNJDwGLFBhQMW_jxc3yNhyphenhyphen374kGkfw/s1600/Screen+Shot+2016-09-21+at+17.55.38.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="195" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjBZZuZ5xZJYcYealFkMCTHOT2i7A6nEyLZkLTZyWS3FF8Q1r3OiRCBgZ9hNDozw6_DHMEr8H-7AhdQUJhDQiMfUaiGwxFZswPx21bs0_QFgv_raHNJDwGLFBhQMW_jxc3yNhyphenhyphen374kGkfw/s400/Screen+Shot+2016-09-21+at+17.55.38.png" width="400" /></a></div>
<div style="text-align: center;">
Link to download the <a href="http://www.slideshare.net/B2C2D/social-marketing-strategy-electronics-industry" target="_blank">Social Marketing Strategy 2020 infographic</a></div>
B2C2Dhttp://www.blogger.com/profile/13367371635823771232noreply@blogger.com1tag:blogger.com,1999:blog-8802670493715090711.post-91643051224819982012016-08-19T10:08:00.002+02:002017-04-12T09:26:01.677+02:00Working in Munich @ Watson IoT Electronics Industry Lab<span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;">These days I am working most of the week in Munich Germany to create the content for the Customer Experience Center and Electronics Industry Lab workshops around Watson Internet of Things. It is an Amazing Building and I tell you when the opening is in a few weeks it's the place to be. </span></span><br />
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-</style><span style="color: black; font-family: "arial"; font-size: 10.0pt;">Back in December 2015 </span><span style="font-family: "arial"; font-size: 10.0pt;">IBM announced the new<b style="mso-bidi-font-weight: normal;">
Watson IoT Global Headquarters</b><span style="color: black;"> and our first ever
Watson IoT Client Experience Center. The new headquarters, located in Munich,
will bring together the best experts in a "campus" environment to
drive collaborative innovation and deeper engagement with clients and partners
from around the world. The center will also serve as a lab for data scientists,
engineers and programmers to build innovative solutions at the intersection of
cognitive computing and the IoT. The IBM Munich Center will cultivate the most
vibrant global ecosystem of clients, startups, researchers and academics from
every industry. </span></span></div>
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<div class="MsoNormal" style="text-align: justify;">
<span style="font-family: "arial"; font-size: 10.0pt;"><span style="mso-spacerun: yes;"> </span>The Watson IoT Global
Headquarters is an important investment made by IBM in Europe and it will
provide access to IBM’s open, cloud-based IoT platform to clients, start-ups,
partners and academia to bring into life new cognitive IoT products, services
and solutions.</span></div>
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<br /></div>
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<span style="color: black; font-family: "arial"; font-size: 10.0pt;"><span style="mso-spacerun: yes;"> </span>The </span><span style="font-family: "arial"; font-size: 10.0pt;">Watson IoT Global Headquarters <span style="color: black;">will be avant-garde in this new era in technology and it
will make IBM stand out as the leading provider of cutting-edge solutions. In
order to do so, the IBM Munich Center will gather the best experts and most
prominent talented people, and that will be its differentiating and unique
advantage. The five electronics positions are posted below and I encourage you
to think if this is an opportunity that would be right for you or someone in
your professional network.</span></span></div>
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<br /></div>
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<span style="font-family: "arial"; font-size: 10.0pt;">This is truly a once-in-a-lifetime opportunity to be
involved in a start-up opportunity at IBM on such an important emerging
technology.<span style="mso-spacerun: yes;"> </span>Below are the positions that
you can find on </span><a href="https://krb-sjobs.brassring.com/TGnewUI/Search/Home/Home?partnerid=26059&siteid=5016"><span style="font-family: "arial"; font-size: 10.0pt;">IBM’s job portal</span></a><span style="font-family: "arial"; font-size: 10.0pt;">:</span></div>
<ul>
<li><span style="font-family: "wingdings"; font-size: 10.0pt;"><span style="mso-list: Ignore;"><span style="font: 7.0pt "Times New Roman";"></span></span></span><span style="font-family: "arial"; font-size: 10.0pt;">Electronics Lab </span><a href="https://krb-sjobs.brassring.com/tgwebhost/jobdetails.aspx?jobid=64883&partnerid=26059&siteid=5016&type=mail"><span style="font-family: "arial"; font-size: 10.0pt;">Industry Leader</span></a><span style="font-family: "arial"; font-size: 10.0pt;"> (Ref: 56375BR)</span><span style="font-family: "arial"; font-size: 10.0pt;"> </span></li>
<li><span style="font-family: "arial"; font-size: 10.0pt;">Electronics Lab </span><a href="https://krb-sjobs.brassring.com/tgwebhost/jobdetails.aspx?jobid=64848&partnerid=26059&siteid=5016&type=mail"><span style="font-family: "arial"; font-size: 10.0pt;">Data Scientist</span></a><span style="font-family: "arial"; font-size: 10.0pt;"> (Ref: 56388BR)</span>
</li>
<li><span style="font-family: "arial"; font-size: 10.0pt;">Electronics Lab </span><a href="https://krb-sjobs.brassring.com/TGnewUI/Search/home/HomeWithPreLoad?partnerid=26059&siteid=5017&PageType=JobDetails&SID=%5ElUxDedjKhXAViCzmcgUWagX6vlmdibxAA3P0D6o7QCo_slp_rhc_ZYFpg2qj9M0b2z4CV2hx&jobId=64854&type=cart&jobreqlang=1&JobSiteId=5017&Job"><span style="font-family: "arial"; font-size: 10.0pt;">Solutions Architect</span></a><span style="font-family: "arial"; font-size: 10.0pt;"> (Ref:</span> <span style="font-family: "arial"; font-size: 10.0pt;">56385BR)</span></li>
<li>
<span style="font-family: "arial"; font-size: 10.0pt;">Electronics Lab </span><a href="https://krb-sjobs.brassring.com/tgwebhost/jobdetails.aspx?jobid=64873&partnerid=26059&siteid=5016&type=mail"><span style="font-family: "arial"; font-size: 10.0pt;">Industry Business Consultant</span></a><span style="font-family: "arial"; font-size: 10.0pt;"> (Ref:</span> <span style="font-family: "arial"; font-size: 10.0pt;">56383BR)</span></li>
<li>
<span style="font-family: "arial"; font-size: 10.0pt;">Electronics Lab </span><a href="https://krb-sjobs.brassring.com/tgwebhost/jobdetails.aspx?jobid=64879&partnerid=26059&siteid=5016&type=mail"><span style="font-family: "arial"; font-size: 10.0pt;">iX Service Designer</span></a><span style="font-family: "arial"; font-size: 10.0pt;"> <span style="mso-spacerun: yes;"> </span>(Ref: 56377BR)</span></li>
</ul>
B2C2Dhttp://www.blogger.com/profile/13367371635823771232noreply@blogger.com0tag:blogger.com,1999:blog-8802670493715090711.post-8978723498679836092016-07-21T10:39:00.000+02:002017-04-12T09:26:36.399+02:00How fit are you for the future?<h3>
<div style="text-align: center;">
<span style="color: #3d85c6;">The 2020 marketing organization....</span></div>
<div style="text-align: center;">
<span style="color: #3d85c6;">are you fit for the future...?</span></div>
<div style="text-align: center;">
<span style="color: #3d85c6;">a view of new roles or roles that transform</span></div>
</h3>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi8s0Mr9HxfYGu4lg4qve93WntLb5V1pMZiHb3Z2v_z9k7_G0Rit89mt-HVs1DQVEDdZ4PxV9BPqs9xTCxhpD5BvyjioiJPqwT64Iifm8ioFPyYjD7oiz0OXvDYRpbb20SJRgWlGftwXrM/s1600/82064661.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="213" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi8s0Mr9HxfYGu4lg4qve93WntLb5V1pMZiHb3Z2v_z9k7_G0Rit89mt-HVs1DQVEDdZ4PxV9BPqs9xTCxhpD5BvyjioiJPqwT64Iifm8ioFPyYjD7oiz0OXvDYRpbb20SJRgWlGftwXrM/s320/82064661.jpg" width="320" /></a></div>
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<span style="font-family: "lubalin book for ibm"; vertical-align: baseline;">Some
examples of possible new roles and skills in the marketing operation:</span><br />
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<span style="color: #001934; font-family: "helvneue roman for ibm"; font-size: 12.0pt; vertical-align: baseline;">The
digital era will demand the CMO to besides rethink his organizational structure
to become more flexible and agile to the hyperconnected customer or consumer.
Also he has to think of new roles and skill development and education for his
operation.</span></div>
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<span style="color: #001934; font-family: "helvneue roman for ibm"; font-size: 12.0pt; vertical-align: baseline;">There
are 5 major marketing area’s that will evolve in their capabilities and 1 new
marketing department to be created in the 2020 marketing organization. The
market intelligence,<span style="mso-spacerun: yes;"> </span>the marketing
strategy; market management, the demand generation, marketing
communications, marketing operations department<span style="mso-spacerun: yes;">
</span>will extend their capabilities and a new department marketing technology
needs to be created. </span></div>
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<span style="color: #001934; font-family: "helvneue roman for ibm"; font-size: 12.0pt; vertical-align: baseline;">The
following roles and skills are expected to be created:</span></div>
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<span style="color: #00b2ef; font-family: "helvneue roman for ibm"; font-size: 12.0pt; font-weight: bold; vertical-align: baseline;">Marketing intelligence transforms towards market insight</span></div>
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<span style="color: #001934; font-family: "helvneue roman for ibm"; font-size: 12.0pt; vertical-align: baseline;">Major
shift will take place in the marketing intelligence organization although one
could foresee that most marketing professional need to develop themselves with
many new skills of which one of them are analytical skills,. Already identified<span style="mso-spacerun: yes;"> </span>as a base for all our activities in marketing
2020. (see integrated planning model).</span><br />
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<br />
<h2>
<span style="color: #00b2ef; font-family: "helvneue roman for ibm"; font-size: 12pt; font-weight: bold; text-indent: 0in;">Marketing intelligence</span><span style="color: #00b2ef; font-family: "helvneue roman for ibm"; font-size: 12pt; font-weight: bold; text-indent: 0in;"> </span><span style="color: #00b2ef; font-family: "helvneue roman for ibm"; font-size: 12pt; font-weight: bold; text-indent: 0in;">evolves
towards marketing analytics manager</span></h2>
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<span style="color: #001934; font-family: "helvneue roman for ibm"; font-size: 12.0pt; vertical-align: baseline;">Would
lead and d</span><span style="color: #001934; font-family: "helvneue roman for ibm"; font-size: 12.0pt; vertical-align: baseline;">evelop</span><span style="color: #001934; font-family: "helvneue roman for ibm"; font-size: 12.0pt; vertical-align: baseline;">
statistical & optimization models to provide insights and help optimize
customer segmentation. Develop models to predict customer lifetime value,
churn. Construct promotion/content forecasts for customer clusters. Support
design, set up and evaluation of hypotheses testing. Develop reporting on
customer metrics. Track and analyze model parameters and estimates over time.
Collaborate closely with marketing, sales and IT teams to improve data
pipelines. Execute ad hoc data analyses in response to business requests.</span></div>
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<span style="color: #00b2ef; font-family: "helvneue roman for ibm"; font-size: 12.0pt; font-weight: bold; vertical-align: baseline;">Marketing</span><span style="color: #00b2ef; font-family: "helvneue roman for ibm"; font-size: 12.0pt; vertical-align: baseline;">
</span><span style="color: #00b2ef; font-family: "helvneue roman for ibm"; font-size: 12.0pt; font-weight: bold; vertical-align: baseline;">strategy & market management
evolve towards customer segment managers</span></div>
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<span style="color: #001934; font-family: "helvneue roman for ibm"; font-size: 12.0pt; vertical-align: baseline;">Responsible
for all customer segment group research including extracting customer data and
analyzing profiles to develop and determine personas requirements. Develops
targeted product offerings or marketing campaigns based on personas profiles.
Provides information to sales and marketing teams to assist in the promotion of
the organization's goods and/or services.</span></div>
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<span style="color: #00b2ef; font-family: "helvneue roman for ibm"; font-size: 12.0pt; font-weight: bold; vertical-align: baseline;">Marketing communications evolves in customer experience engineer</span></div>
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<span style="color: #001934; font-family: "helvneue roman for ibm"; font-size: 12.0pt; vertical-align: baseline;">Responsible
for strategic design of the customer experience through customer journey
engineering. Has a holistic view of the overall wheel of influence (incl. pr,
analyst relations, journalist) and constituents that have different needs in
content. Identifies the content demand and preferred channels of communication.</span></div>
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<span style="color: #00b2ef; font-family: "helvneue roman for ibm"; font-size: 12.0pt; font-weight: bold; vertical-align: baseline;">Demand generation towards community and evangilize management</span></div>
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<span style="color: #001934; font-family: "helvneue roman for ibm"; font-size: 12.0pt; vertical-align: baseline;">Responsible
for content creation - writing blog posts, articles, newsletters,
communications materials, and material for social media channels </span><span style="color: #001934; font-family: "helvneue roman for ibm"; font-size: 12.0pt; font-weight: bold; vertical-align: baseline;">.</span><span style="color: #001934; font-family: "helvneue roman for ibm"; font-size: 12.0pt; vertical-align: baseline;">Social
media marketing – creating, managing and growing the company’s presence through
blogs, Twitter, </span><span style="color: #001934; font-family: "helvneue roman for ibm"; font-size: 12.0pt; vertical-align: baseline;">Facebook</span><span style="color: #001934; font-family: "helvneue roman for ibm"; font-size: 12.0pt; vertical-align: baseline;">,
and other strategically relevant online properties. Events and event planning.
Business development </span><span style="color: #001934; font-family: "helvneue roman for ibm"; font-size: 12.0pt; font-weight: bold; vertical-align: baseline;">-</span><span style="color: #001934; font-family: "helvneue roman for ibm"; font-size: 12.0pt; vertical-align: baseline;">
Depending on the company and depending on how senior the role is, a community
manager can also be responsible for business development and sales. Responsible
for all activities from awareness towards loyalty. This also includes customer
services media inquires.</span></div>
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<span style="color: #00b2ef; font-family: "helvneue roman for ibm"; font-size: 12.0pt; font-weight: bold; vertical-align: baseline;">Marketing operations</span></div>
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<span style="color: #001934; font-family: "helvneue roman for ibm"; font-size: 12.0pt; vertical-align: baseline;">Manages
the master dashboard of all above and below the line marketing campaigns,
social, digital tactics. </span><span style="color: #001934; font-family: "helvneue roman for ibm"; font-size: 12.0pt; vertical-align: baseline;">Analyzes
</span><span style="color: #001934; font-family: "helvneue roman for ibm"; font-size: 12.0pt; vertical-align: baseline;">and<span style="mso-spacerun: yes;"> </span>sets up measurement tools to provide reports
on metrics, and continually drives internally with other marketing roles ways
to improve on those metrics through testing and new initiatives. Manages the
marketing budgets. Optimizes the marketing processes. Including new digital
& social processes.</span></div>
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<span style="color: #00b2ef; font-family: "helvneue roman for ibm"; font-size: 12.0pt; font-weight: bold; vertical-align: baseline;">Marketing technology manage</span></div>
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<span style="color: #001934; font-family: "helvneue roman for ibm"; font-size: 12.0pt; vertical-align: baseline;">Leads
marketing innovation through technology and digital investments and
experiments. Ensures the customer experience demands are implemented<span style="mso-spacerun: yes;"> </span>and supported.<span style="mso-spacerun: yes;"> </span>Determines the source of the technology, to
outsource or insource</span></div>
B2C2Dhttp://www.blogger.com/profile/13367371635823771232noreply@blogger.com0tag:blogger.com,1999:blog-8802670493715090711.post-67040867603897064792016-06-22T04:30:00.001+02:002016-06-22T04:30:27.008+02:00Try to change by try to live this<div class="separator" style="clear: both;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgtst-h_d57319-eiKS6WWLIDwCZ5UtPOcue9U-z72IVTBCYVWdm9O-YIQW6qlu0IQgjimN6tdu8G4nz3gEZUbB1a2qs037bu_VnnFkuSeXdGt83YE1xy1s3uIeLCNKfamrSeISmMzEoSE/s640/blogger-image--734787043.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgtst-h_d57319-eiKS6WWLIDwCZ5UtPOcue9U-z72IVTBCYVWdm9O-YIQW6qlu0IQgjimN6tdu8G4nz3gEZUbB1a2qs037bu_VnnFkuSeXdGt83YE1xy1s3uIeLCNKfamrSeISmMzEoSE/s640/blogger-image--734787043.jpg"></a></div>B2C2Dhttp://www.blogger.com/profile/13367371635823771232noreply@blogger.com0tag:blogger.com,1999:blog-8802670493715090711.post-2836096514956299222016-06-07T16:29:00.001+02:002016-06-07T16:29:34.677+02:00IBM Watson Marketing Demo at IBM Amplify 2016<iframe allowfullscreen="" frameborder="0" height="270" src="https://www.youtube.com/embed/Z6fKqKHG9eY" width="480"></iframe>B2C2Dhttp://www.blogger.com/profile/13367371635823771232noreply@blogger.com0tag:blogger.com,1999:blog-8802670493715090711.post-26818761316517275142015-02-17T11:33:00.001+01:002015-02-17T12:44:28.716+01:00Experience the Future today<br />
<h2>
</h2>
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<a href="http://www.ibminteractive.com/blog/" target="_blank"><img alt="http://www.ibminteractive.com/blog/" border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjFZWrILpQiJNzHPriNJdSw108t13kmCy6gTphBuDHufv5jAvLy-568sHgYiP05BjpAQC0Jf39_p5iZCt66gH8YUKvwvdnZtYIZR-mlCPi9rhv5Y1jXhPbQqF1iGeMdS5QXK8hZ-3Rvwd8/s1600/Screenshot+2015-02-17+09.45.37.png" height="225" width="400" /></a></div>
Last week I presented at the <a href="https://www.marug.nl/evenementen/kalender/126-marug-conference" target="_blank">Marketing Association Rijksuniversiteit Groningen (MARUG) </a>where around 350 students and 100 businesses where attending. The topic was about customer insights and analytics. I started with showing a youtube around what todays already is possible with available CRM data and sales data and some standard algorithms using Watson. A first view of marketing insights as a service. The lack of good analytical marketing skills drives companies like IBM to develop these kind of services. <br />
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<a href="https://www.youtube.com/watch?v=PrM5kw6G6TM" target="_blank"><img alt="https://www.youtube.com/watch?v=PrM5kw6G6TM" border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjJgeMoCd82sUisbGzyAf2ICpV2Q4Mf7TN2U7mp2RUuI1tZQskctJg9bSKqB-xX1QJKPJZv9IiaokhanJBsKS9QC3xhoTFziVwdW7se_jF1PXoKPKEPNQocHBtaeJTlcgtdggq3cte0MO4/s1600/Screenshot+2015-02-17+09.45.47.png" height="225" width="400" /></a></div>
The move towards customer, consumer or shopper understanding in much more detail is something marketers and predictions has been talking about for many years. The digital footprint we leave behind give marketers insights and contribute towards a 360° view of the client. In first instance we focus on a B2C environment but it is also possible for B2B2C and B2B route to market. Today we analyse data using psycholinguistic and visual analytics. The psycholinguistic analytics based on interpretation what has been said on social media give a profile of a person based on 4 dimensions. The social behavior, the personality based on OCEAN (openness, consciousness, extraversion, agreeableness, and neuroticism<span style="font-size: x-small;"> <span style="color: black; font-family: Calibri;">[O’Brien
’96, </span><span style="color: black; font-family: Calibri;">Neuman</span><span style="color: black; font-family: Calibri;"> ’99, Gosling ’03,
Wholan’06</span>)</span>, the Needs 12 dimensions <span style="font-size: x-small;">(<span style="color: black; font-family: Calibri;">Aaker</span><span style="color: black; font-family: Calibri;"> 1995, Maslow 1943, </span><span style="font-size: xx-small;">Fords 2005)</span></span>, and base values of the person. These personal intrinsic traits create a unique digital personality. Another trend is that millennials use less text and more visuals to communicate. Through analytics of those picture (pure the visuals) we are now able to identify brands and surroundings (beach, sports...etc) which also provides input to build a digital profile. Combining the two would provide great capabilities for marketers to create personalized or hyper personalized propositions. This all fits still to the paradigm we already concluded in our <a href="http://www-935.ibm.com/services/c-suite/cmo/" target="_blank">CMO study in 2011. </a><b><a href="https://www.blogger.com/null" target="_blank">Understand your customer as</a> an individual.</b><br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhoGujiwmxBG6C5wv_8VMGEbG4o0Jci0vYj-QJfYjjblYXAycfFmR1jfrO0UERikmCTqee_z46xsUJkAwrPkcob6aq851xLE0uV1BUYyptMc2seHyPuGb0F7Qin-D6Ovt_VArZKxNEwx4A/s1600/Screenshot+2015-02-17+09.46.03.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhoGujiwmxBG6C5wv_8VMGEbG4o0Jci0vYj-QJfYjjblYXAycfFmR1jfrO0UERikmCTqee_z46xsUJkAwrPkcob6aq851xLE0uV1BUYyptMc2seHyPuGb0F7Qin-D6Ovt_VArZKxNEwx4A/s1600/Screenshot+2015-02-17+09.46.03.png" height="225" width="400" /></a></div>
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Now with knowing your customer as an individual and using science Analytics or an Analytical service, there is still the challenge for marketers to develop an attractive intelligent customer journey that provides maximum value at every touch point. That was paradigm 2 in the <a href="http://www-935.ibm.com/services/c-suite/cmo/" target="_blank">CMO study. </a>Digital has a lot of impact on the channels to engage with brands. These digital channels will increase and it is the marketer who needs to incorporate those in an intelligent way. As marketer you need to show that you have a clear understanding of all the journeys your customers can take and make logical connections between the different phases, steps and channels. If a car manufacturer envisions that in the near future he is unable to bring every model to the dealer showroom what point solution they should add to the customer journey. In this case it is not driven by the customer but also from the car manufacturer from cost perspective. With a Customer Experience LAB you can start envisioning what future customer experience would be possible to give the customer a "near" real experience of the car he is planning to buy. The look, the color, the sounds, the feeling of the seats, the speed and acceleration, how does the car think...what intelligence is included...<br />
This opens opportunities for augmented reality or using large screens, <a href="https://www.oculus.com/" target="_blank">oculus rift</a>. Now we are almost back to the game development and virtual reality to develop the near future showroom of the <a href="http://www.autoblog.com/2015/01/19/audi-reveals-virtual-reality-dealership-in-a-briefcase/" target="_blank">car manufacturer. </a>This virtual reality experience is my bridge towards the next paradigm.<br />
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The 3rd paradigm: design your culture and brand so they authentically one. Due to communication today all companies become more transparent. Like we expect our clients to be transparent so the brand has to be transparent. There is no longer a strong internal and external separation in the way a brand communicates. The employees, customer care departments, sales, marketing etc...all communicate with customers and all communicate towards the outside world and in such way also represent the brand. As marketers we always were responsible to protect the brand promise. How to do this in the digital world of today. Like in the previous paradigm the brand will be experienced through every touch point. Therefore you have to start with defining the brand character which is build up based on does it sound, feels, looks (reads), tastes and thinks like "your brandX" ...........when you are operating at your best. When you do a quick scan you probably already know a couple of gaps between the touch points with your customer journey and how you should operate at your best to meet your defined brand character. And now we are back full circle as through social listening you can understand what the sentiments are around your brand and understand the gaps and take actions to close those. I help customers to design the brand and the journeys based on analyzing their customers, consumer or shopper. Envision the digital possibilities in the near future and incorporate those in the overall experience. The questions is is your marketing department ready for all these changes or do you need some help to transform towards the new marketing organization and what idea do you ahve of that organization? What are the skills needed, which processes need to be revisited, which technologies you use, how to structure your organization including digital, how will you be measured...how does the marketing operating model of 2020 look like for your organization.....if you have an idea...let me know or lets start a conversation.<br />
@B2C2D <br />
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<br />B2C2Dhttp://www.blogger.com/profile/13367371635823771232noreply@blogger.com10tag:blogger.com,1999:blog-8802670493715090711.post-89101932601418461572014-11-10T17:10:00.002+01:002015-02-17T11:37:54.343+01:00FIVE STEPS for your Integrated Campaign Planning System<div class="separator" style="clear: both; text-align: center;">
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<b>Build a better marketing organisation</b><br />
One of the most effective ways to ensure every campaign<br />
delivers maximum impact is to adopt an Integrated<br />
Campaign Planning System.<br />
This comprises a cycle of five steps that enables<br />
businesses to choose the most effective combination of<br />
engagement tactics, media types, platforms and content.<br />
This makes it possible to build a campaign plan that is<br />
highly relevant to the customer segment, represented by<br />
personas, and that makes optimum use of paid, owned<br />
and earned media.<br />
Integrated planning is an iterative process, with analytics<br />
making it possible for organisations to identify and fine-tune<br />
the tactics that work best. This process of continuous<br />
refinement leads to improvements in KPIs and enhanced ROI.<br />
The five elements of the Integrated Campaign Planning<br />
System are as follows:<br />
<br />
<span style="color: #ffd966;">Step 1: Identify inputs</span><br />
To succeed, a marketing plan must take account of all the<br />
internal and external factors likely to influence the campaign.<br />
Internal factors include business priorities and corporate<br />
digital strategy. Among the external factors are the digital<br />
landscape in the target territory – digital usage is subtly<br />
different in every country – and the level of digital maturity.<br />
<br />
<span style="color: red;">Step 2: Define marketing objectives</span><br />
CMOs are expected to drive performance in three areas. First,<br />
they need to grow sales and revenue. Second, they need to<br />
demonstrate marketing efficiency improvements in brand<br />
awareness, improved customer acquisition and product<br />
promotion. Third, they must boost overall brand value.<br />
Unlike traditional above-the-line marketing – such as<br />
print, radio and television – it is possible to quantify just<br />
about every aspect of a digital marketing campaign using<br />
KPIs. These include viral reach, likes, video views,<br />
comments and shares. As well as providing an instant<br />
barometer of success, KPIs assist in the progressive<br />
refinement of campaigns. KPIs must be aligned to<br />
objectives and should not be considered as objectives<br />
in their own right.<br />
<br />
<span style="color: blue;">Step 3: Customer experience</span><br />
Who is your customer? What is their preferred combination of<br />
social networks? What sort of digital journeys are they likely to<br />
take and what will they do next? Personas – fictionalised<br />
consumers built using data and insights – help marketers to<br />
answer such questions. Personas represent key segments<br />
within target markets and provide a higher level of granular<br />
detail than traditional broad-brush segmentation techniques.<br />
In order to build personas, organisations need a range of<br />
analytic skills and techniques, including data analytics,<br />
buying-behaviour analytics and analysis of customer interviews.<br />
Hyper-personalisation of this sort makes it possible for<br />
marketing organisations to optimise the customer experience<br />
and plan tailored journeys that generate maximum value at<br />
every touch point. This allows marketers to target social<br />
spend where it is most likely to trigger a chain reaction:<br />
an example would be using “paid” media.<br />
<br />
<span style="color: lime;">Step 4: Execute and measure</span><br />
A rigorous and timely plan is the key to a successful<br />
campaign. Integrated planning needs to be a default<br />
capability: good planning will ensure not only the successful<br />
initiation of a campaign, but also that every opportunity for<br />
refinement is acted on once the campaign is in motion. A<br />
number of test methodologies can be used to determine<br />
what works, and what doesn’t, throughout the campaign<br />
lifecycle. The most valuable of these techniques are A/B<br />
testing, multivariate testing, usability testing and customer<br />
journey analysis.<br />
Dashboards provide a real-time indication of the health<br />
of the campaign, highlighting activity on each social media<br />
channel and correlating outcomes with earlier actions.<br />
The ability to visualise and measure everything – and then<br />
to adjust the campaign accordingly – is a differentiator.<br />
<br />
<span style="color: magenta;">Step 5: Analytics everywhere</span><br />
Analytics has the power to transform every facet of a<br />
campaign, from initial set up through to in-flight monitoring<br />
of customer journeys [see box on “Tools for Change”]. But<br />
it also has the power to drive change in the way marketing<br />
organisations function. The companies that get the most out<br />
of analytics are the ones that develop new expertise and<br />
tackle interdepartmental bottlenecks to ease the flow of data<br />
between silos and across areas of responsibility. In short,<br />
analytics can not only boost revenue, it can also serve as a<br />
catalyst for a smarter and better-integrated businessB2C2Dhttp://www.blogger.com/profile/13367371635823771232noreply@blogger.com0tag:blogger.com,1999:blog-8802670493715090711.post-75276182602472920482014-09-24T22:13:00.001+02:002015-02-17T11:38:54.226+01:00Marketing 2020 - Social Marketing Strategy<div>
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Customers are talking about your products & services. Find out more from new @IBM paper on #SocialMediaMarketing http://ibm.co/1vMkbRo</div>
<br />
Today I can proudly announce the whitepaper Social Marketing Strategy. In there you will find the details of all the 5 steps of the model. also you can read about the Sony Pictures reference and how our Spanish GBS Interactive team with Paula Abalos Martin, Alvaro Ruiz Sautier-Casaseca and Nuno Alberto Valenzuela Alonso have improved the social and digital campaigns of Sony Pictures Spain.<br />
<br />
Read more and download the whitepaper at <a href="http://ibm.co/1spzIIn">http://ibm.co/1spzIIn</a><br />
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<br />B2C2Dhttp://www.blogger.com/profile/13367371635823771232noreply@blogger.com0tag:blogger.com,1999:blog-8802670493715090711.post-76084756794737511022014-09-23T12:45:00.001+02:002018-04-03T17:36:42.499+02:00Battle of the business bands 2014<div class="separator" style="clear: both; text-align: center;">
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<span style="-webkit-text-size-adjust: auto; background-color: rgba(255, 255, 255, 0);">Congratulations<wbr></wbr><span class="word_break" style="display: inline-block;"></span> to the winner, the ING band, but.... The Institute became second (runner-up) during the 2014 Battle of the Business Bands.... We are so proud!!! Watch the video of our show, we opened the evening which was a great event!....</span><br />
<span style="-webkit-text-size-adjust: auto; background-color: rgba(255, 255, 255, 0);"><br /></span>
<span style="-webkit-text-size-adjust: auto; background-color: rgba(255, 255, 255, 0);">https://youtu.be/rikDv9XVbzA</span>B2C2Dhttp://www.blogger.com/profile/13367371635823771232noreply@blogger.com0